Crisis Management on Social Media

United Airlines has been having a really tough 2017. By now you’re probably sick of hearing United Airlines’ name in the news. In the past month, two separate incidents have jumped off of Twitter and into the nightly news, prompting more questions than answers about United’s business practices. Notably, the way in which United’s social … Continued

Big Game = Big Commercials

Last night’s game between New England and Atlanta was as intense as it gets. But for those of us in the advertising industry, it wasn’t all about the game being played on the field. Last night was the one night where no one complains about how many commercials are aired. Below are a few of … Continued

RIP Vine: The Rise and Fall of the $30 Million App

It’s crazy what can happen in six seconds. It’s even crazier what can happen in four years. Last month, word broke that the popular video-sharing app Vine would be shuttered by its parent company, Twitter — a dramatic twist for the app that in 2013 turned the six-second looping video into a social media staple. … Continued

Which Social Media Platforms Should Your Business Invest In?

With more than two billion social media users around the world, it’s no wonder big companies invest heavy resources in social marketing. In 2015, companies spent an estimated $8.3 billion in social media advertising. This figure is poised to grow even bigger as companies allocate larger portions of their advertising budgets to the Facebooks and … Continued

How Facebook’s Algorithm Change Affects Your Business

Late last month, Facebook announced that it will yet again be changing its News Feed algorithm. This change is designed to display the stories that are most relevant to users by prioritizing the content shared by friends and family over that of brands. Facebook users may rejoice, but those of us who manage brand pages, … Continued