Online Review Management Dos and Don’ts

Managing online reviews can be overwhelming if you don’t know what you’re getting into. However, it is crucial these days to stay on top of what customers are saying about your business online. Fortunately, with just a few guidelines, some common courtesy, and the time it takes to respond, you can be well on your … Continued

SnapChat and Instagram: A New Era for Advertising

This post was originally published on The HuffPost Blog. Every good marketer knows that keeping up with new forms of selling your brand is essential. But it’s tough to keep up with social media. So let’s dip our toes into the two most obvious choices for your next campaign: SnapChat and Instagram. If you’re marketing … Continued

B2B and B2C: A Tale of Two Strategies

This post was originally published on The HuffPost Blog. “It was the best of times, it was the worst of times, it was the age of consumers, it was the age of businesses.” Many marketers will argue that Business-to-Consumer (B2C) marketing is more emotional than Business-to-Business (B2B), but in fact, a B2B purchasing decision is … Continued

Harmonizing Your Multi-Channel Campaign

When it comes to walking today’s potential consumers through the purchasing journey, it is no longer a luxury to meet them at different points along the way…it is a necessity. In 2012, Mashable reported that 72% of consumers prefer a marketing approach that is integrated across multiple channels. This percentage is certain to rise among … Continued

2017: The Year of The Question

This post was originally published on The Huffington Post Blog. Successful marketing in 2017 requires strategic balance. Today’s consumers interact with dozens of mediums on a daily basis. Your goal, as a brand, should be to meet them at as many of these points as possible. Learning to develop effective marketing messages that maintain consistency, … Continued