Lessons From Shake Shack’s Small-Business Strategy

Say what you want about the Motor City, but there’s no denying this: we have the burger game on lock. From Corktown to Greektown, mouthwatering burger joints pepper the city like park benches. There’s Green Dot Stables, Mercury Burger & Bar and Wahlburgers. Townhouse, Jolly Pumpkin and Gold Cash Gold. Sliders, cheeseburgers and patty melts. … Continued

Meet Shelby

Shelby Timmis is a graduate of Michigan State University’s Eli Broad College of Business, where she earned a B.S. in finance. Shelby’s varied career includes internships in private equity in Birmingham, MI, sales and marketing for Betsey Johnson and Steve Madden in New York City, and nutrition and wellness consulting in Detroit. Following graduation, she … Continued

Do You Know Where Your Programmatic Dollars Go?

As with any new technology, programmatic ad buying has been surrounded by a flurry of excitement as well as confusion and distrust. Many industry members have been actively on top of it for a couple years now, and many more have yet to even figure out what it actually is*. In a white paper by … Continued