Getting Started with Local SEO

SEO management can be complex and intimidating, and there’s a lot of misinformation out there. But there are simple steps you can take to make it easier. You may be aware of the basics, but if your services apply to a particular area, local search is where you can really cash in. And if you&hellip....

B2B and B2C: A Tale of Two Strategies

This post was originally published on The HuffPost Blog. “It was the best of times, it was the worst of times, it was the age of consumers, it was the age of businesses.” Many marketers will argue that Business-to-Consumer (B2C) marketing is more emotional than Business-to-Business (B2B), but in....

How to Turn Loyal Customers into Brand Promoters

When it comes to long-lasting success for your brand, converting sales shouldn’t be your only benchmark. Maintaining loyal customers and converting them into advocates for your brand is an essential part of a thriving business. In fact, businesses with a large proportion of repeat customers have a....

Crisis Management on Social Media

United Airlines has been having a really tough 2017. By now you’re probably sick of hearing United Airlines’ name in the news. In the past month, two separate incidents have jumped off of Twitter and into the nightly news, prompting more questions than answers about United’s business practices....

Harmonizing Your Multi-Channel Campaign

When it comes to walking today’s potential consumers through the purchasing journey, it is no longer a luxury to meet them at different points along the way…it is a necessity. In 2012, Mashable reported that 72% of consumers prefer a marketing approach that is integrated across multiple channels....

2017: The Year of The Question

This post was originally published on The Huffington Post Blog. Successful marketing in 2017 requires strategic balance. Today’s consumers interact with dozens of mediums on a daily basis. Your goal, as a brand, should be to meet them at as many of these points as possible. Learning to develop eff....

Where Have All the Print Pieces Gone?

This post was originally published on The Huffington Post Blog. A slice of today’s marketing landscape may seem like a washed-out snapshot of apps and microsites. What appears to be an industry devoid of print-piece campaigns is far from reality. We simply notice print less because most print-orie....

Don’t Let Google Know it Has the Upper Hand:

How to Optimize AdWords Campaigns to Make Money for You and Not Google This article was originally published on The Huffington Post Blog Why does using Google AdWords seem like you’re working for Google, instead of for your own business? Probably because they are raking in the cash on AdWords, to ....

The First Steps to Designing a Great Website

With digital consumerism on the rise and brick-and-mortar shops shuttering left and right, it’s never been more evident that the website is the face of the modern business. If your website is not up to speed, your entire business may soon pay the price. The time is now to take a fresh look at your....

A Search for More Intelligent Search Engines

Using a search engine to look up the history of search engines reveals everything you need to know about how far they have come, and how far they still have to go. In just over half a second, “search engine history” triggers an astounding 37 million results on Google. That’s almost double the ....

Big Game = Big Commercials

Last night's game between New England and Atlanta was as intense as it gets. But for those of us in the advertising industry, it wasn't all about the game being played on the field. Last night was the one night where no one complains about how many commercials are aired. Below are a few of…

Could Referral Spam be Skewing your Google Analytics Data?

What is driving people to your website? Of all the information available on Google Analytics, this insight is arguably the most important, as it reveals a trove of data about the success of your website, the origin of your visitors, and the efficacy of your marketing strategies. Google Analytics has....

How Digital Assistants Are Already Impacting SEO

They can look up movie times and tell you the weather. They can forecast your commute and order you a pizza. They can set your alarm and read you the news. They can even provide murder clues. Digital assistants like Amazon Echo and Google Home are the latest trend in consumer electronics — and wit....

Coming: AdWords Feature Harnesses Power of Text

Waiting on hold is one of the few things in the world that we can all agree is terrible. Seconds bleed into minutes, minutes bleed into hours, and that annoying background music? Man, I’m getting angry just thinking about it! *Steps away from computer, takes a deep breath* It’s not just waiting ....

Has Google Killed Organic Search on Mobile?

Mobile usage is on the rise. So why is exposing your business to mobile savvy consumers more difficult than ever? It’s a paradox that sums up the misery many small businesses are experiencing today when it comes to their mobile SEO. In a perfect world, search engines are utopias of fairness where ....

Mobile Design Tips for Ruling the Modern Internet

Everyone and their mother knows that mobile device usage is on the rise. What you may not know is how precipitously the almighty desktop has fallen. Mobile now rules the dot com landscape by nearly every key metric, and experts say that trend is only going to intensify in the years ahead. Just take ....

Lessons From Shake Shack’s Small-Business Strategy

Say what you want about the Motor City, but there’s no denying this: we have the burger game on lock. From Corktown to Greektown, mouthwatering burger joints pepper the city like park benches. There’s Green Dot Stables, Mercury Burger & Bar and Wahlburgers. Townhouse, Jolly Pumpkin and Gold ....

RIP Vine: The Rise and Fall of the $30 Million App

It’s crazy what can happen in six seconds. It’s even crazier what can happen in four years. Last month, word broke that the popular video-sharing app Vine would be shuttered by its parent company, Twitter — a dramatic twist for the app that in 2013 turned the six-second looping video into a so....

Which Social Media Platforms Should Your Business Invest In?

With more than two billion social media users around the world, it’s no wonder big companies invest heavy resources in social marketing. In 2015, companies spent an estimated $8.3 billion in social media advertising. This figure is poised to grow even bigger as companies allocate larger portions o....

What is Professional Writing and What Does it Have to do with SEO?

If there’s one thing that I learned from being a professional writing major it’s that no one knows what a professional writing major is. I can’t tell you how many times I’ve heard, “Oh so you’re going to write a book?” after telling someone what I studied in college. Don’t get me wro....

Google Announces Penguin Algorithm Update

Big news out of the SEO world this weekend: Google's Penguin algorithm update is now part of the core ranking algorithm. What does this mean? First, Google will no longer announce when the algorithm has been updated as it will be a, "scrolling, real time" update. As always SEO chatter will increase ....

Signs Your Website Isn’t Working

This post was originally published on The Huffington Post Blog. Think back to the last time you visited a new store. What was the first thing you noticed? And how did it make you feel? Were you overwhelmed by all of the aisles and shelves? Were you entranced by the ambiance? Were you pleased by&hell....

Meet Mike B.

My name is Mike Brichta and I’m so glad to be joining the team here at Rebuild Group! Following my graduation from Michigan State University I went straight to working for Rebuild as an SEO intern. For my three months as an intern I learned a ton about search engine optimization while also applyin....

Google’s New “Write Directly to Search” Feature to Be Expanded for Local Businesses

What does Google have in common with a magician? They both ask, “is this your card?” I’ve been told that it’s not a good joke if you have to explain it, but momma didn’t raise no Louis C.K. so let me tell you what this Laffy-Taffy-worthy punchline is all about. Google has confirmed the exp....

We are no longer Rebuild Nation...

Dear Clients, Colleagues and Friends, It started with a single client and a singular vision. It’s amazing how far we’ve come. Rebuild Nation was established four years ago in a part of Midtown Detroit that reflected the values of our agency and ideals of our clients; visionary leaders from vari....

Should Your Company Pokémon Go Or Go Home?

This article was originally published on The Huffington Post Blog. Pokémon Go has swept the universe in ways that not even its most optimistic developers could have fathomed. Since launching on July 6, the mobile game has amassed more than 30 million downloads, shattering records as brands try to f....

Google’s New Expanded Text Ads Could Increase Clicks

Where is Tom Petty from? This simple question might be unanswerable for many people before the internet. Now, the time between this question and its subsequent answer is almost non-existent to someone with access to wifi. We often take for granted the power of modern day search engines like Google, ....

Health Care Marketing

This article was originally published on The Huffington Post Blog. Advertising in the health care industry is a tricky trade. From regulations to patient loyalty, it’s difficult to structure a unique campaign that entices new patients. While there is no one-solution-fits-all answer, there are some....

How Facebook’s Algorithm Change Affects Your Business

Late last month, Facebook announced that it will yet again be changing its News Feed algorithm. This change is designed to display the stories that are most relevant to users by prioritizing the content shared by friends and family over that of brands. Facebook users may rejoice, but those of us who....

Who Needs to Invest in Content Marketing?

This article was originally published on The Huffington Post Blog. Consumers fast-forward through TV commercials, turn the page on print ads, and skip over pre-roll videos on YouTube. They change the channel on radio ads, are too distracted to notice billboards, and have become so proficient at surf....

Meet Amber

Hi There! I am very excited to join the Rebuild team. My digital marketing career began about 6 years ago starting with small businesses. Then, I shifted to the automotive side working with the Big 3. My goal is to take Rebuild to the next level with staying on top of digital trends and improving&he....

How to Best Market on Facebook for Free

This article was originally published on The Huffington Post Blog. A dozen years into its remarkable run, Facebook continues to amaze. Once restricted to college kids for the primary uses of picking up girls, sharing political views and “poking” their friends, the social media platform is now av....

Meet Joyce

I am extremely excited to join the Rebuild Nation team as the Creative Director. With over 10 years of experience and more than fifteen awards in design, I’ve built my career step by step in a variety of roles and industries, where I played many roles and wore many hats.  When I am not workin....

What Does Local Marketing Mean?

This article was originally published on The Huffington Post Blog. You just opened up a vintage clothing store in Detroit. You’re on a shoestring budget and can only afford to advertise in one market. Which one are you going to choose? The answer is pretty obvious: Detroit. After all, when’s the....

Meet Shelby

Shelby Timmis is a graduate of Michigan State University’s Eli Broad College of Business, where she earned a B.S. in finance. Shelby’s varied career includes internships in private equity in Birmingham, MI, sales and marketing for Betsey Johnson and Steve Madden in New York City, and nutrition a....

Do You Know Where Your Programmatic Dollars Go?

As with any new technology, programmatic ad buying has been surrounded by a flurry of excitement as well as confusion and distrust. Many industry members have been actively on top of it for a couple years now, and many more have yet to even figure out what it actually is*. In a white paper by&hellip....

Results vs. Creativity: Which Approach Should Your Business Take?

This article was originally published on The Huffington Post Blog. Every company needs a vision. From organizational hierarchy to employee culture, most major decisions should be informed by the overarching vision that the business owner cultivates. One of the decisions that should fall in line with....

Is your website working?

This article was first published on The Huffington Post Blog In an earlier blog, we covered the importance of Google Analytics as it relates to your website. Google Analytics holds the power to strengthen your marketing strategy in a number of ways, chief among them helping businesses determine the ....

How to Get Started With Google Analytics

This article was originally published on The Huffington Post Blog If you own a business, chances are you’ve heard of Google Analytics. Maybe you even know a thing or two about it. That’s because Google Analytics holds the key to your entire digital marketing strategy. From gauging website effica....

Is Bad PR Good PR?

This article was originally published on The Huffington Post Blog. In many ways, business is a popularity content. Companies invest heavily in public relations teams for that very reason. They recognize that their relevance in the marketplace is only as great as the number of people who notice they ....

Is Social Media Marketing Still Relevant?

This article was originally published on The Huffington Post Blog. Since the advent of social media, brands have been scrambling for ways to engage fans and monetize from their expressed fandom. More than one billion people are on Facebook, the world’s most popular social media platform, while bil....

Basic Tips to Transform Your Website’s SEO

This article was originally published on The Huffington Post Blog. SEO is one of those terms that people throw around without knowing much about. Sure, most business owners know that SEO helps drive traffic to their websites via search engines. But how does SEO work? How much does it cost? And does ....

Follow Your Heart at Your Company’s Peril

This article was originally published on The Huffington Post Blog. Would you rather be happy? Or would you rather be happy and rich? This is a question all business owners should ask themselves when it comes to their marketing strategy. Because while all business owners dream of having their company....

Here’s Why You Should Collect Email Addresses

This article was originally published on The Huffington Post Blog. As a marketer, you should never tune out new ways to generate business leads. The moment you become complacent about your advertising is the moment your business starts dying. While the advertising landscape is fluid thanks to rapidl....

Keep on chopping! Why it’s critical to give your advertising time.

This article was originally published on The Huffington Post Blog. Advertising is a lot like chopping down a tree. Unless you’re Paul Bunyan, you’re probably not going to bring the tree down with one swing of the axe. It takes multiple tries, each swing whittling down the wood a little more than....

The Season Is Changing — Should Your Marketing Plan Adjust As Well?

This article was originally published on The Huffington Post Blog. Fall back into great savings! Spring forward into the deal of your life! The weather is cold but the savings are hot! Admit it, you’ve grown tired of seeing these cheesy subject lines. Year after year, it seems like marketers not o....

5 Steps to Defining Your Target Market

Marketing is a science. And while it might not be as complex as splitting the atom, knowing the primary rules of this science can go a long way in helping you build a successful marketing strategy. The first rule? Define your target market before getting started on any tactical executions. First thi....

Why Persistence Pays Off When it Comes to Marketing

This article was originally published on The Huffington Post Blog. Anyone who’s ever operated a garage sale or lemonade stand knows the most important aspect of any business is having a product or service that people want. Not everyone, however, recognizes that a close second is making sure that ....

Understanding the Value of Being on Page 1

This article was originally published on The Huffington Post Blog. Location. Location. Location. Anyone who’s ever bought a home or spent more than a minute watching HGTV knows this is the first, second and third rule of real estate. In the realm of Internet search engines like Google, this rule i....

Know Your Social Media ROI

This article was originally published on The Huffington Post Blog. In Advice to a Young Tradesman, Written by an Old One, Benjamin Franklin coined the phrase “Time is Money.” If he were to rewrite this book today, a chapter focused on social media might be titled, “Social media is time. Social....

Tips for a fun and successful social media contest

It’s 2015 and the power of social media as a dynamic marketing force has been well established. But the manner in which you should use social media to effectively market your business is still a source of debate. This much we do know: one of the best ways to cut through the clutter and get…

6 Tips for a Successful Email Campaign

Companies of all sizes rely on emails as a conduit for fostering meaningful relationships with customers. There are several built-in advantages to sending emails over direct mail; not only are they cheaper to send (no postage), but you can manage the timing of their delivery to the minute, and inclu....

Mobile CTR Shakeup

Last week the RKG Blog posted a study with some - frankly - alarming findings regarding mobile click-through rates. The biggest takeaways were organic CTRs were dropping in mobile searches for brands due to: 1) Google changing the placement of their Local Pack in search results, and 2) due to the pl....

Grass Roots PR

Our jobs as Public Relations professionals are to target consumers to deliver a direct message and create consistent brand awareness. There are several effective ways to do this, though over the years the industry has seen an upward trend towards more digital PR. Still, it is important to have a goo....

5 things business owners should know about Yelp

Google pretty much any local business, be it a restaurant or body shop, and chances are one of the top search results you’ll see is a Yelp review. This is no coincidence. Since its genesis in 2004, Yelp has quickly grown into a powerhouse in the space of crowd-sourced reviews, giving a voice to mi....

Meet Nick

I’m Nick Van Huis and I am so excited to be joining Rebuild Nation as the Senior Web Optimization Manager. I have been working in digital marketing for the last 4+ years - 15 years internet time - and I have learned a lot in that time. I started out working on Google Adwords campaigns…

What’s the difference between custom sites and template sites?

Choosing a design is one of the first and most important decisions when it comes to building a website. Web design plays a critical role in defining your users’ experience, shaping the perception of your company, and driving conversions. You know that maxim “you never get a second chance to make....

Dental Survey Uncovers Marketing Insights For Dentists

Here at RebuildNation, we specialize in helping dental practices implement proven marketing strategies designed to target and acquire new patients. We recently surveyed 650 US individuals and analyzed over 200 dental practices to gain an even deeper insight into marketing in the dental industry. B....

Get the Most Out of Your Tweets

With over 300 million active users, Twitter continues to become popular among consumers. And while 29% of millenials are on Twitter, 23% of adults in the United States use Twitter too, which means it is important for brands to have an active presence on the social network. But there is more to tweet....

Defining Rebuild Nation

Merriam-Webster dictionary defines “rebuild” as, “to make important improvements or changes in (something).” “Nation” is defined as, “a community of people composed of one or more nationalities and possessing a more or less defined territory and government”. Our company’s name is m....

Predicting the Future Google

This article was originally published on The Huffington Post Blog. Shrouded in secrecy, muddled by shadows and hearsay, are changes that will effect everyone. There is no escape... This is not the introduction to an upcoming network sci-fi thriller, nor is it a warning that winter is coming. Google ....

3 Reminders Small Businesses Need to Know

With National Small Business Week behind us, here is a quick list that every small business owner needs to know, understand and remember as they continue to grow.   Own Your Web Presence Merely having a website is not enough anymore. Small businesses need to understand how the Internet, and mos....

6 Ways to Increase Conversions Through Your Website

Get the users attention: You have 3-5 seconds to get a users attention when they arrive at your website. Make sure you show something that will keep them engaged and wanting to read more. A few examples of this are a video, live chat, strong headline, or an interesting/cool fact. Clearly Display you....

Go Local

This article was originally published on The Huffington Post Blog. One of the most efficient and cost-effective decisions a small business can make is to invest in their community by joining their local chamber of commerce. Analytically, being a member has a drastic impact on both the visibility and....

Get Organized, Be Productive

On average, there are 260 weekdays a year counting holidays and weekends. That leaves lots of time to get things done…or to procrastinate. We all want to feel the empowerment of accomplishing something that we have been putting off. Sometimes, when you have a lot going on, it is easy to become ove....

Facebook Business Manager

About a year ago, Facebook released a new version that is aimed specifically at those who manage business pages. This new tool is great for marketers and agencies and makes it easier to manage multiple campaigns, including brand pages and ad accounts. Facebook Business Manager is by no means perfect....

Techweek Detroit 2015

Roaring around the field, Techweek did not yield! Held in the Lion’s Den, Ford Field, Techweek came to Detroit for its second straight year. I was honored to volunteer and be a part of what was a highly successful two-day expo. Techweek, for those who live, “OFF THE GRID” is a weeklong series ....

Going Mobile -- Google's New Search Criteria

Google currently sits on the Iron Throne of smartphone Internet searches, Forrester Research estimates that 86% of smartphone searches are done through Google, and so when they decide to make a change it has the potential to affect all of us. Starting Tuesday, April 21st, 2015, Google is updating th....

Career Day at Detroit Community Schools

Wednesday, April 15 was Career Day at Detroit Community Schools, and it was a hit. I was invited to participate by Ausan Al-Eryani, who by any standards, is a beloved high school english teacher at the school. I discussed my career as a graphic designer and Creative Director at Rebuild Nation, expl....

Spring Time at Rebuild

Well it’s April in the D and spring-cleaning has begun over at Rebuild Nation, digitally speaking. Our new website rolled out recently and we couldn’t be more excited. So let’s start this post off with a bit of salutations…Welcome! If you’ve been to our previous site before, you’ll notic....

Content Creation vs. Content Sharing

This article was originally published on The Huffington Post Blog. There is no single-path, fix-all, solution on how to improve a business’ or brands’ online presence, but there are tricks to improve it. The first trick is knowing when to create content and when to share content from the web. Cr....

Detroit Masonic Temple Instagram Named Best in Detroit

The Detroit Masonic Temple, a building which is filled with beauty but largely surrounded by secrecy, was recently named by Thrillist as one of the 23 Best Instagrams in Detroit. As their Social Media Agency, our goal has been to promote the building and to overcome the misconceptions of the buildin....

ROI Recipe: Analytics and Repetition

This article was originally published on The Huffington Post Blog. A delicious chocolate-chip cookie recipe is not just blundered upon. It comes from practice, preparation, mistakes, attentiveness, repetition and most of all analysis. Sure, there is an agreed upon formula, but every baker knows the ....

Why Responsive Design Should Be One of Your Top Priorities

Have you ever wondered why some sites adapt when they're viewed on a phone or tablet? The answer is simple, they are responsive! Responsive sites are here to stay! Click the infographic below to learn what responsive sites are and why your business needs one.

NAIMP Podcast

This week, I was honored to be featured as the guest speaker for a podcast produced by the National Association of Independent Medical Practices, or NAIMP. The podcast was all about Marketing and Analytics and how various medical practices need to utilize both in order to achieve a higher ROI and ....

We're Hiring!

Rebuild Nation is looking for a talented individual to join our sales team. Please review the job description below and email your resume (with an optional cover letter) to jobs@rebuildnation.com if you are qualified. JOB TITLE:  Sales Representative REPORTING SUPERVISOR: Sales Manager JOB SUMMARY:....

What You Need to Know About Google Analytics - INFOGRAPHIC

Each week we're going to start providing our followers with advertising, marketing, and public relations tips in the form of these handy-dandy infographics. Check out our first one about Google Analytics below.

2014: A Year in Review

2014 was a year of big changes for Rebuild Nation. With a new year on the horizon, it's time to reflect on where we've been, what we've accomplished, and what the future holds. I'm so proud of the team we've assembled and I'm confident that we will continue to develop our skills and grow as…

Meet Stephanie

I'm Stephanie Potash and extremely excited to join the Rebuild Nation team as the Senior Account Manager. I have been in the marketing world for the past 4+ years and I love what I do. I am responsible for ensuring all projects runs smoothly for our clients. I am lucky to have the opportunity to i....

Meet Ashleigh

Hello! I have recently become the Public Relations Assistant for Rebuild Nation! I am a recent graduate of Michigan State University's Journalism School with a specialization in Public Relations. I've had public relations/communications experience with a few companies throughout the State of Michiga....

Meet Josh

I'm Josh Gershonowicz, founder of Rebuild Nation. I started this company in 2012 so that I could use my skills to help people and companies grow and realize their potential. I wanted to create an agency focused on analytics and more importantly, accountability - a trait not always valued at some of ....

Meet David

I'm David Bodine, and I'm currently a Marketing Intern at Rebuild Nation, though that really doesn't describe the variety of work I do. I started in May working mostly with Kari doing Social Media and Laurie doing a little Graphic Design. Social Media has been a passion of mine for a number of year....

Meet Laurie

Yep, they finally let me out of the house.  After 25+ years of creating graphic design as BlumeDesign, I am now the Creative Director at Rebuild Nation. Basically, this means that I don't/can't work in my schleppy, torn white Hanes undershirt and blue jeans, sitting at my Mac desktop day-in and day....

Meet Steve

Yeah, that’s how I pose for pictures, so what? I’m Steve DeAngelis, in charge of business development and client strategy at Rebuild Nation. Although I am a recent addition to the team, I am quite familiar with and fond of how Josh built the company. It is his earnest approach to client acquisit....

Meet Pam

Greetings! My name is Pam Lenning. I am the Advertising Production Manager here at the amazing Rebuild Nation. What does a Production Manager do, you ask…? My day-to-day responsibilities consist of managing all client affairs. When a new project comes in, I delegate responsibility to the appropria....

A New Start in New Center

Rebuild Nation is an advertising agency on the rise, riding a wave of positive momentum by picking up new clients in suburban Detroit and throughout the country. Why in the world would a growing advertising agency want to uproot from the cushy confines of Royal Oak, Michigan and increase their expen....