B2B and B2C: A Tale of Two Strategies

This post was originally published on The HuffPost Blog. “It was the best of times, it was the worst of times, it was the age of consumers, it was the age of businesses.” Many marketers will argue that Business-to-Consumer (B2C) marketing is more emotional than Business-to-Business (B2B), but in fact, a B2B purchasing decision is … Continued

How to Turn Loyal Customers into Brand Promoters

When it comes to long-lasting success for your brand, converting sales shouldn’t be your only benchmark. Maintaining loyal customers and converting them into advocates for your brand is an essential part of a thriving business. In fact, businesses with a large proportion of repeat customers have a revenue approximately 50% higher than related businesses with … Continued

Crisis Management on Social Media

United Airlines has been having a really tough 2017. By now you’re probably sick of hearing United Airlines’ name in the news. In the past month, two separate incidents have jumped off of Twitter and into the nightly news, prompting more questions than answers about United’s business practices. Notably, the way in which United’s social … Continued

Harmonizing Your Multi-Channel Campaign

When it comes to walking today’s potential consumers through the purchasing journey, it is no longer a luxury to meet them at different points along the way…it is a necessity. In 2012, Mashable reported that 72% of consumers prefer a marketing approach that is integrated across multiple channels. This percentage is certain to rise among … Continued

Where Have All the Print Pieces Gone?

This post was originally published on The Huffington Post Blog. A slice of today’s marketing landscape may seem like a washed-out snapshot of apps and microsites. What appears to be an industry devoid of print-piece campaigns is far from reality. We simply notice print less because most print-oriented strategies are not properly paired with digital … Continued