Rebuild’s Ultimate Guide to the Holidays in the D

This holiday season, Rebuild Group has a gift for you: a list of 10 awesome, under-the-radar events happening in Detroit this month. Detroit is buzzing with so much activity these days that it’s hard to know what’s even being offered, much less experience it all. That’s where Rebuild comes in. We scoured the city for … Continued

B2B and B2C: A Tale of Two Strategies

This post was originally published on The HuffPost Blog. “It was the best of times, it was the worst of times, it was the age of consumers, it was the age of businesses.” Many marketers will argue that Business-to-Consumer (B2C) marketing is more emotional than Business-to-Business (B2B), but in fact, a B2B purchasing decision is … Continued

How to Turn Loyal Customers into Brand Promoters

When it comes to long-lasting success for your brand, converting sales shouldn’t be your only benchmark. Maintaining loyal customers and converting them into advocates for your brand is an essential part of a thriving business. In fact, businesses with a large proportion of repeat customers have a revenue approximately 50% higher than related businesses with … Continued

Crisis Management on Social Media

United Airlines has been having a really tough 2017. By now you’re probably sick of hearing United Airlines’ name in the news. In the past month, two separate incidents have jumped off of Twitter and into the nightly news, prompting more questions than answers about United’s business practices. Notably, the way in which United’s social … Continued

Harmonizing Your Multi-Channel Campaign

When it comes to walking today’s potential consumers through the purchasing journey, it is no longer a luxury to meet them at different points along the way…it is a necessity. In 2012, Mashable reported that 72% of consumers prefer a marketing approach that is integrated across multiple channels. This percentage is certain to rise among … Continued

Where Have All the Print Pieces Gone?

This post was originally published on The Huffington Post Blog. A slice of today’s marketing landscape may seem like a washed-out snapshot of apps and microsites. What appears to be an industry devoid of print-piece campaigns is far from reality. We simply notice print less because most print-oriented strategies are not properly paired with digital … Continued

Could Referral Spam be Skewing your Google Analytics Data?

What is driving people to your website? Of all the information available on Google Analytics, this insight is arguably the most important, as it reveals a trove of data about the success of your website, the origin of your visitors, and the efficacy of your marketing strategies. Google Analytics has always been a trusted source … Continued

How Digital Assistants Are Already Impacting SEO

They can look up movie times and tell you the weather. They can forecast your commute and order you a pizza. They can set your alarm and read you the news. They can even provide murder clues. Digital assistants like Amazon Echo and Google Home are the latest trend in consumer electronics — and with … Continued

Lessons From Shake Shack’s Small-Business Strategy

Say what you want about the Motor City, but there’s no denying this: we have the burger game on lock. From Corktown to Greektown, mouthwatering burger joints pepper the city like park benches. There’s Green Dot Stables, Mercury Burger & Bar and Wahlburgers. Townhouse, Jolly Pumpkin and Gold Cash Gold. Sliders, cheeseburgers and patty melts. … Continued

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