Harmonizing Your Multi-Channel Campaign

When it comes to walking today’s potential consumers through the purchasing journey, it is no longer a luxury to meet them at different points along the way…it is a necessity. In 2012, Mashable reported that 72% of consumers prefer a marketing approach that is integrated across multiple channels. This percentage is certain to rise among … Continued

A Search for More Intelligent Search Engines

Using a search engine to look up the history of search engines reveals everything you need to know about how far they have come, and how far they still have to go. In just over half a second, “search engine history” triggers an astounding 37 million results on Google. That’s almost double the total number … Continued

Could Referral Spam be Skewing your Google Analytics Data?

What is driving people to your website? Of all the information available on Google Analytics, this insight is arguably the most important, as it reveals a trove of data about the success of your website, the origin of your visitors, and the efficacy of your marketing strategies. Google Analytics has always been a trusted source … Continued

How Digital Assistants Are Already Impacting SEO

They can look up movie times and tell you the weather. They can forecast your commute and order you a pizza. They can set your alarm and read you the news. They can even provide murder clues. Digital assistants like Amazon Echo and Google Home are the latest trend in consumer electronics — and with … Continued

Coming: AdWords Feature Harnesses Power of Text

Waiting on hold is one of the few things in the world that we can all agree is terrible. Seconds bleed into minutes, minutes bleed into hours, and that annoying background music? Man, I’m getting angry just thinking about it! *Steps away from computer, takes a deep breath* It’s not just waiting on hold or … Continued