Harmonizing Your Multi-Channel Campaign

When it comes to walking today’s potential consumers through the purchasing journey, it is no longer a luxury to meet them at different points along the way…it is a necessity. In 2012, Mashable reported that 72% of consumers prefer a marketing approach that is integrated across multiple channels. This percentage is certain to rise among … Continued

A Search for More Intelligent Search Engines

Using a search engine to look up the history of search engines reveals everything you need to know about how far they have come, and how far they still have to go. In just over half a second, “search engine history” triggers an astounding 37 million results on Google. That’s almost double the total number … Continued

Could Referral Spam be Skewing your Google Analytics Data?

What is driving people to your website? Of all the information available on Google Analytics, this insight is arguably the most important, as it reveals a trove of data about the success of your website, the origin of your visitors, and the efficacy of your marketing strategies. Google Analytics has always been a trusted source … Continued

How Digital Assistants Are Already Impacting SEO

They can look up movie times and tell you the weather. They can forecast your commute and order you a pizza. They can set your alarm and read you the news. They can even provide murder clues. Digital assistants like Amazon Echo and Google Home are the latest trend in consumer electronics — and with … Continued

Coming: AdWords Feature Harnesses Power of Text

Waiting on hold is one of the few things in the world that we can all agree is terrible. Seconds bleed into minutes, minutes bleed into hours, and that annoying background music? Man, I’m getting angry just thinking about it! *Steps away from computer, takes a deep breath* It’s not just waiting on hold or … Continued

Has Google Killed Organic Search on Mobile?

Mobile usage is on the rise. So why is exposing your business to mobile savvy consumers more difficult than ever? It’s a paradox that sums up the misery many small businesses are experiencing today when it comes to their mobile SEO. In a perfect world, search engines are utopias of fairness where every mom and … Continued

RIP Vine: The Rise and Fall of the $30 Million App

It’s crazy what can happen in six seconds. It’s even crazier what can happen in four years. Last month, word broke that the popular video-sharing app Vine would be shuttered by its parent company, Twitter — a dramatic twist for the app that in 2013 turned the six-second looping video into a social media staple. … Continued

Which Social Media Platforms Should Your Business Invest In?

With more than two billion social media users around the world, it’s no wonder big companies invest heavy resources in social marketing. In 2015, companies spent an estimated $8.3 billion in social media advertising. This figure is poised to grow even bigger as companies allocate larger portions of their advertising budgets to the Facebooks and … Continued

Who Needs to Invest in Content Marketing?

This article was originally published on The Huffington Post Blog. Consumers fast-forward through TV commercials, turn the page on print ads, and skip over pre-roll videos on YouTube. They change the channel on radio ads, are too distracted to notice billboards, and have become so proficient at surfing the web that they can tune out … Continued

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