Animal Profiles: Karim

We’ve reached the end of the Rebuild Animal Profiles, but it wouldn’t be a fair send off if we didn’t catch up with the wild man behind the scenes. Karim Booker, our Strategic Content Copywriter, decided to inject some fun into a question that circulated the office. This spurned an interesting dive into the parallels … Continued

Right Brain Cocktails: Connecting with Copywriting

When it comes to words, the world of branding is an interesting swill. It’s a combination of emotion, value, and narration. While images and design work are very important to inciting people to consider a purchase, the final push needed for a purchase lies in what’s read. It’s no simple task either. A majority of … Continued

Optimizing Sites for Featured Snippets

Nick Van Huis, our Senior Web Optimization Manager, recently published a case study on the optimization of Q&A content for featured snippets. A conclusion of his findings is below. Let’s be honest. On Google, everyone searches questions, some more embarrassingly simple than not, when we want to quickly find an answer. We are able to … Continued

Coming: AdWords Feature Harnesses Power of Text

Waiting on hold is one of the few things in the world that we can all agree is terrible. Seconds bleed into minutes, minutes bleed into hours, and that annoying background music? Man, I’m getting angry just thinking about it! *Steps away from computer, takes a deep breath* It’s not just waiting on hold or … Continued

Has Google Killed Organic Search on Mobile?

Mobile usage is on the rise. So why is exposing your business to mobile savvy consumers more difficult than ever? It’s a paradox that sums up the misery many small businesses are experiencing today when it comes to their mobile SEO. In a perfect world, search engines are utopias of fairness where every mom and … Continued

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