Optimizing Sites for Featured Snippets

Nick Van Huis, our Senior Web Optimization Manager, recently published a case study on the optimization of Q&A content for featured snippets. A conclusion of his findings is below. Let’s be honest. On Google, everyone searches questions, some more embarrassingly simple than not, when we want to quickly find an answer. We are able to … Continued

Coming: AdWords Feature Harnesses Power of Text

Waiting on hold is one of the few things in the world that we can all agree is terrible. Seconds bleed into minutes, minutes bleed into hours, and that annoying background music? Man, I’m getting angry just thinking about it! *Steps away from computer, takes a deep breath* It’s not just waiting on hold or … Continued

Has Google Killed Organic Search on Mobile?

Mobile usage is on the rise. So why is exposing your business to mobile savvy consumers more difficult than ever? It’s a paradox that sums up the misery many small businesses are experiencing today when it comes to their mobile SEO. In a perfect world, search engines are utopias of fairness where every mom and … Continued