Online Review Management Dos and Don’ts

Managing online reviews can be overwhelming if you don’t know what you’re getting into. However, it is crucial these days to stay on top of what customers are saying about your business online. Fortunately, with just a few guidelines, some common courtesy, and the time it takes to respond, you can be well on your … Continued

SnapChat and Instagram: A New Era for Advertising

This post was originally published on The HuffPost Blog. Every good marketer knows that keeping up with new forms of selling your brand is essential. But it’s tough to keep up with social media. So let’s dip our toes into the two most obvious choices for your next campaign: SnapChat and Instagram. If you’re marketing … Continued

B2B and B2C: A Tale of Two Strategies

This post was originally published on The HuffPost Blog. “It was the best of times, it was the worst of times, it was the age of consumers, it was the age of businesses.” Many marketers will argue that Business-to-Consumer (B2C) marketing is more emotional than Business-to-Business (B2B), but in fact, a B2B purchasing decision is … Continued

2017: The Year of The Question

This post was originally published on The Huffington Post Blog. Successful marketing in 2017 requires strategic balance. Today’s consumers interact with dozens of mediums on a daily basis. Your goal, as a brand, should be to meet them at as many of these points as possible. Learning to develop effective marketing messages that maintain consistency, … Continued

Where Have All the Print Pieces Gone?

This post was originally published on The Huffington Post Blog. A slice of today’s marketing landscape may seem like a washed-out snapshot of apps and microsites. What appears to be an industry devoid of print-piece campaigns is far from reality. We simply notice print less because most print-oriented strategies are not properly paired with digital … Continued

Don’t Let Google Know it Has the Upper Hand:

How to Optimize AdWords Campaigns to Make Money for You and Not Google This article was originally published on The Huffington Post Blog Why does using Google AdWords seem like you’re working for Google, instead of for your own business? Probably because they are raking in the cash on AdWords, to the tune of over … Continued

Signs Your Website Isn’t Working

This post was originally published on The Huffington Post Blog. Think back to the last time you visited a new store. What was the first thing you noticed? And how did it make you feel? Were you overwhelmed by all of the aisles and shelves? Were you entranced by the ambiance? Were you pleased by … Continued

Should Your Company Pokémon Go Or Go Home?

This article was originally published on The Huffington Post Blog. Pokémon Go has swept the universe in ways that not even its most optimistic developers could have fathomed. Since launching on July 6, the mobile game has amassed more than 30 million downloads, shattering records as brands try to figure out how to monetize from … Continued

Health Care Marketing

This article was originally published on The Huffington Post Blog. Advertising in the health care industry is a tricky trade. From regulations to patient loyalty, it’s difficult to structure a unique campaign that entices new patients. While there is no one-solution-fits-all answer, there are some basic rules that all health care offices should understand when … Continued

Who Needs to Invest in Content Marketing?

This article was originally published on The Huffington Post Blog. Consumers fast-forward through TV commercials, turn the page on print ads, and skip over pre-roll videos on YouTube. They change the channel on radio ads, are too distracted to notice billboards, and have become so proficient at surfing the web that they can tune out … Continued

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