Why Persistence Pays Off When it Comes to Marketing

This article was originally published on The Huffington Post Blog. Anyone who’s ever operated a garage sale or lemonade stand knows the most important aspect of any business is having a product or service that people want. Not everyone, however, recognizes that a close second is making sure that product or service is marketed effectively. Investing … Continued

Know Your Social Media ROI

This article was originally published on The Huffington Post Blog. In Advice to a Young Tradesman, Written by an Old One, Benjamin Franklin coined the phrase “Time is Money.” If he were to rewrite this book today, a chapter focused on social media might be titled, “Social media is time. Social media is a mystery … Continued

ROI Recipe: Analytics and Repetition

This article was originally published on The Huffington Post Blog. A delicious chocolate-chip cookie recipe is not just blundered upon. It comes from practice, preparation, mistakes, attentiveness, repetition and most of all analysis. Sure, there is an agreed upon formula, but every baker knows the nuances of their individual recipe — such as the proportions … Continued