Optimizing Sites for Featured Snippets

Nick Van Huis, our Senior Web Optimization Manager, recently published a case study on the optimization of Q&A content for featured snippets. A conclusion of his findings is below. Let’s be honest. On Google, everyone searches questions, some more embarrassingly simple than not, when we want to quickly find an answer. We are able to … Continued

Getting Started with Local SEO

SEO management can be complex and intimidating, and there’s a lot of misinformation out there. But there are simple steps you can take to make it easier. You may be aware of the basics, but if your services apply to a particular area, local search is where you can really cash in. And if you … Continued

2017: The Year of The Question

This post was originally published on The Huffington Post Blog. Successful marketing in 2017 requires strategic balance. Today’s consumers interact with dozens of mediums on a daily basis. Your goal, as a brand, should be to meet them at as many of these points as possible. Learning to develop effective marketing messages that maintain consistency, … Continued

A Search for More Intelligent Search Engines

Using a search engine to look up the history of search engines reveals everything you need to know about how far they have come, and how far they still have to go. In just over half a second, “search engine history” triggers an astounding 37 million results on Google. That’s almost double the total number … Continued

Could Referral Spam be Skewing your Google Analytics Data?

What is driving people to your website? Of all the information available on Google Analytics, this insight is arguably the most important, as it reveals a trove of data about the success of your website, the origin of your visitors, and the efficacy of your marketing strategies. Google Analytics has always been a trusted source … Continued