Mobile Site Speed Matters! How Google’s new search update puts a focus on mobile loading times

First announced in January, Google has begun rolling out its latest mobile page speed algorithm update to all users. This update covers the search results users will see in mobile search engine results pages (SERPs) mostly affecting the rankings of the slowest loading sites on a mobile platform. While Google didn’t exactly specify how they determine … Continued

Google to Require Additional Website Security

Google has been making waves recently by sending the following messages to Webmasters’ inboxes: This particular message is of note because it signals a major change in how Google and their browser, Chrome, will handle online security. Google is now requiring that any site that prompts users to fill out text in a form on … Continued

Optimizing Sites for Featured Snippets

Nick Van Huis, our Senior Web Optimization Manager, recently published a case study on the optimization of Q&A content for featured snippets. A conclusion of his findings is below. Let’s be honest. On Google, everyone searches questions, some more embarrassingly simple than not, when we want to quickly find an answer. We are able to … Continued

Getting Started with Local SEO

SEO management can be complex and intimidating, and there’s a lot of misinformation out there. But there are simple steps you can take to make it easier. You may be aware of the basics, but if your services apply to a particular area, local search is where you can really cash in. And if you … Continued

2017: The Year of The Question

This post was originally published on The Huffington Post Blog. Successful marketing in 2017 requires strategic balance. Today’s consumers interact with dozens of mediums on a daily basis. Your goal, as a brand, should be to meet them at as many of these points as possible. Learning to develop effective marketing messages that maintain consistency, … Continued

A Search for More Intelligent Search Engines

Using a search engine to look up the history of search engines reveals everything you need to know about how far they have come, and how far they still have to go. In just over half a second, “search engine history” triggers an astounding 37 million results on Google. That’s almost double the total number … Continued

Could Referral Spam be Skewing your Google Analytics Data?

What is driving people to your website? Of all the information available on Google Analytics, this insight is arguably the most important, as it reveals a trove of data about the success of your website, the origin of your visitors, and the efficacy of your marketing strategies. Google Analytics has always been a trusted source … Continued

How Digital Assistants Are Already Impacting SEO

They can look up movie times and tell you the weather. They can forecast your commute and order you a pizza. They can set your alarm and read you the news. They can even provide murder clues. Digital assistants like Amazon Echo and Google Home are the latest trend in consumer electronics — and with … Continued

Coming: AdWords Feature Harnesses Power of Text

Waiting on hold is one of the few things in the world that we can all agree is terrible. Seconds bleed into minutes, minutes bleed into hours, and that annoying background music? Man, I’m getting angry just thinking about it! *Steps away from computer, takes a deep breath* It’s not just waiting on hold or … Continued

Has Google Killed Organic Search on Mobile?

Mobile usage is on the rise. So why is exposing your business to mobile savvy consumers more difficult than ever? It’s a paradox that sums up the misery many small businesses are experiencing today when it comes to their mobile SEO. In a perfect world, search engines are utopias of fairness where every mom and … Continued

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