Getting Started with Local SEO

SEO management can be complex and intimidating, and there’s a lot of misinformation out there. But there are simple steps you can take to make it easier. You may be aware of the basics, but if your services apply to a particular area, local search is where you can really cash in. And if you … Continued

How to Turn Loyal Customers into Brand Promoters

When it comes to long-lasting success for your brand, converting sales shouldn’t be your only benchmark. Maintaining loyal customers and converting them into advocates for your brand is an essential part of a thriving business. In fact, businesses with a large proportion of repeat customers have a revenue approximately 50% higher than related businesses with … Continued

A Search for More Intelligent Search Engines

Using a search engine to look up the history of search engines reveals everything you need to know about how far they have come, and how far they still have to go. In just over half a second, “search engine history” triggers an astounding 37 million results on Google. That’s almost double the total number … Continued

Lessons From Shake Shack’s Small-Business Strategy

Say what you want about the Motor City, but there’s no denying this: we have the burger game on lock. From Corktown to Greektown, mouthwatering burger joints pepper the city like park benches. There’s Green Dot Stables, Mercury Burger & Bar and Wahlburgers. Townhouse, Jolly Pumpkin and Gold Cash Gold. Sliders, cheeseburgers and patty melts. … Continued

Which Social Media Platforms Should Your Business Invest In?

With more than two billion social media users around the world, it’s no wonder big companies invest heavy resources in social marketing. In 2015, companies spent an estimated $8.3 billion in social media advertising. This figure is poised to grow even bigger as companies allocate larger portions of their advertising budgets to the Facebooks and … Continued

We are no longer Rebuild Nation…

Dear Clients, Colleagues and Friends, It started with a single client and a singular vision. It’s amazing how far we’ve come. Rebuild Nation was established four years ago in a part of Midtown Detroit that reflected the values of our agency and ideals of our clients; visionary leaders from various industries who were bonded by a … Continued

Health Care Marketing

This article was originally published on The Huffington Post Blog. Advertising in the health care industry is a tricky trade. From regulations to patient loyalty, it’s difficult to structure a unique campaign that entices new patients. While there is no one-solution-fits-all answer, there are some basic rules that all health care offices should understand when … Continued

How Facebook’s Algorithm Change Affects Your Business

Late last month, Facebook announced that it will yet again be changing its News Feed algorithm. This change is designed to display the stories that are most relevant to users by prioritizing the content shared by friends and family over that of brands. Facebook users may rejoice, but those of us who manage brand pages, … Continued

How to Best Market on Facebook for Free

This article was originally published on The Huffington Post Blog. A dozen years into its remarkable run, Facebook continues to amaze. Once restricted to college kids for the primary uses of picking up girls, sharing political views and “poking” their friends, the social media platform is now available to people of all ages, all over … Continued

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