The First Steps to Designing a Great Website

With digital consumerism on the rise and brick-and-mortar shops shuttering left and right, it’s never been more evident that the website is the face of the modern business. If your website is not up to speed, your entire business may soon pay the price.

The time is now to take a fresh look at your website and strongly consider investing in a redesign. When we say “redesign,” we don’t mean simply sprucing up images and typography — we mean a top-to-bottom revamp that makes your website faster, smarter and more accessible from every Internet-enabled device.

An exhaustive process, yes. But the payoff is tremendous. An amazing website gives you a leg up on the competition and positions you for success now and into the future.

Rebuild Group is the perfect agency to rebuild your website. It’s right there in the name! We are the right choice because before we get into the aesthetics, we slice into your website with surgical precision and strengthen the bones holding it together.

Here are some of the steps we take and considerations we make when executing a website redesign:

Site Map: Designed to help both users and search engines navigate, a site map is a model of a website’s content. Building your site map starts with taking inventory of every page that encompasses your site.

User Flow: All websites should be built with the user in mind. This process starts with creating a user flow, i.e. the path a user follows through your website to perform a desired task. You ideally want the conversion path to be as short as possible so users don’t get lost, confused or frustrated.

Client Consultations: What are you looking to get out of your website? We will meet with you to discuss your top priorities, and share our input as well. Every phase of the redesign will ladder up to your overarching goals and objectives.

Industry Research: Conducting a competitive analysis creates a baseline for your website and helps us differentiate it from your rivals. During this process, we also create “user personas.” These are fictional characters that represent different types of users who will visit your site. These personas keep us honest every step of the way.

Wireframes: An important visualization tool, wireframes are skeletal outlines of the website that our team uses during design and strategy meetings. They also help us present our ideas to clients in a clear and tangible way.

Content Development: Is your messaging clear and concise? Does it speak effectively to your target audience? Is it enriched with keywords? Do you have a good mix of images and video? If you’re falling short in any of these areas, updating your content is key to improving not only the look and feel of your website but also its visibility.

These are just a few of the steps Rebuild Group takes to ensure you’re getting the most out of your website redesign. For an honest appraisal of your website or to learn more about our process, contact us for a free consultation.