Mobile Site Speed Matters! How Google’s new search update puts a focus on mobile loading times

First announced in January, Google has begun rolling out its latest mobile page speed algorithm update to all users. This update covers the search results users will see in mobile search engine results pages (SERPs) mostly affecting the rankings of the slowest loading sites on a mobile platform.

While Google didn’t exactly specify how they determine the site’s speed, the update said it “will only affect pages that deliver the slowest experience to users.” And they confirmed that “if your site is reasonably fast, tweaking won’t change things.” Meaning, making your already fast site faster will not help improve its rankings. Only the slowest loading sites will likely see a decrease in their position on SERPs.

Only the slowest loading sites will likely see a decrease in their position on SERPs.

Mobile developers looking for real-time speed stats are encouraged to check out PageSpeed Insights (which launched earlier this year in tandem with the announcement). This free tool will effectively scrub your website to ensure it’s up-to-snuff for our Google overlords, and if not, it’ll provide recommendations and changes you can make to speed things up.

As for Rebuild Group, our SEO team has been aware of this change being on the horizon since its announcement earlier this year. We’ve worked to ensure all of our clients’ sites are sites load quickly and that they will not be negatively affected by this or any algorithm update. To learn more about Rebuild’s SEO services, contact us.

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