A Business Owner’s Guide to Video Marketing

Video marketing is quickly becoming one of the most popular marketing methods, making it a crucial component of every successful strategy. Short videos are great for social media apps like Facebook and TikTok, but long-form videos also have their place in every marketing strategy. According to WebFX, 41% of B2B organizations plan to invest in this form of marketing. However, there are a few things you need to know first.

Target Audience

This helps determine your video content and length. For example, younger generations prefer short, catchy videos. However, marketing to older generations calls for a different type of humor and more informational content. Knowing your target audience will help you see the results you desire.

Know Your Goals

There are several benefits to video marketing. Videos can help you expand your outreach on social media or increase awareness. Many companies utilize this service via a marketing firm to enhance SEO or improve conversion rates. Take the time to define your goals before diving into marketing tactics.

Key Optimization

Take the time to optimize your videos for different platforms. For example, longer videos do well on LinkedIn and Facebook. However, TikTok is known for shorter videos. Informative videos are an excellent idea for landing pages. It’s also essential to optimize the video description for increased visibility.

Analyze Results

Every marketing firm will take the time to measure the results of various videos. This helps determine which videos are reaching your target audience, conversion rates, and more. Download tools from Google or work with professionals to help ensure your videos produce the results you want to see.

Keep Going

One of the biggest mistakes people make is giving up when waiting to see the desired results. However, that’s the worst thing you can do. Instead, stick with video marketing. Try different tactics, measure the results, and repeat until you find what works. Marketing firms usually have tons of data to help them use the right tactics for your business.

As a marketing firm, we have all the knowledge necessary to ensure your video marketing efforts produce results. We also specialize in marketing analytics, creative services, web designs, and more! Contact Rebuild today to discover how we can help you take your business to the next level.

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