Finding and keeping new customers is one of the biggest challenges facing businesses across the country. With so many marketing options to choose from, it can be daunting to know where to best allocate your budget. Here are four proven marketing strategies recommended by top branding agencies to help grow your business.
1. Optimize for Search Engines
Search engine optimization (SEO) is a must for getting found online. SEO includes optimizing your website, content, and metadata so your business appears prominently in search engine results. Most people don’t look past the first page of Google, so ranking highly for keywords potential customers search boosts traffic. Partnering with a branding agency for technical SEO solutions like site speed, mobile optimization, and schema markup paired with content creation focused on popular keyword terms helps drive qualified visitors to your site.
2. Promote on Social Media
Social media provides a direct line for engaging with current and prospective customers. Posting valuable, shareable content and running social media ads through a branding agency builds meaningful relationships with followers. Promoting content, special offers, new products, and more through platforms like Facebook, Instagram, and LinkedIn increases brand awareness and exposure.
3. Focus on Paid Advertising
Pay-per-click (PPC) advertising on search engines like Google and social media platforms gives your brand premium visibility when consumers search for relevant keywords. You pay only when searchers click on your ads. A branding agency can manage and optimize PPC campaigns that target high-intent audiences and drive website traffic, leads, and sales. The customized, trackable nature of PPC makes it a smart marketing investment.
4. Send Email Newsletters
Email marketing works when it’s done right. Professional marketers will segment your subscriber list based on demographics and purchase history to cater to messaging. Promote sales, product launches, events, and company news through emails designed for easy mobile reading. Seeing your brand in their inbox makes customers more likely to purchase from you or engage with your services. With email marketing having an estimated ROI of 4,300% for small businesses, according to Gitnux, it’s a top marketing tactic. Following a strategic marketing plan is crucial for business growth. Focus your budget and branding agency resources on essential solutions like SEO, social media, PPC ads, and email marketing. Track analytics to refine your approach over time. With these impactful marketing channels, you can elevate your brand and reach new customers. If you’re looking for marketing strategies that help to maximize your advertising budget, we can help. Get in touch with Rebuild SEO today to get started.
