Your company’s website is often the first impression potential customers will have of your business. That’s why investing in quality copywriting during website development is so important – it can make or break that crucial first interaction. Read on to learn how working with skilled copywriters can give your site the content it needs to convert visitors into lifelong customers.
Focus on Benefits, Not Features
Too often, company websites simply list product or service features without explaining the actual benefits to customers. Trained copywriters know to focus on how your offerings solve problems and improve lives, not just their technical capabilities. This resonates much more with visitors and makes them more likely to do business with you. During your next website development project, make sure to have copywriters who understand this distinction working on your site content.
Share Your Brand Story
Your company’s origin story and core values differentiate you from competitors. Share these details through vivid, engaging copywriting. This allows website visitors to connect with your brand on a deeper level. Whether you started out of your garage or have been in business for 100 years, your brand story deserves thoughtfully written copy. Website development is the perfect time to define and feature what makes your business unique.
Speak Directly to Your Audience
Copywriting that directly addresses your target demographic is always more effective than generic descriptions. Make sure the copywriters you work with during website development understand your ideal customer base inside and out. The language, tone, and messaging used throughout your site copy should align with the needs, interests, and pain points of that audience. When visitors feel understood, they develop trust and rapport with your company.
With website visitors deciding whether to engage with your business in just seconds, quality copywriting is no longer optional – it’s a must. The majority of business owners interviewed had invested a little over 9%, on average, of their company’s revenue into their marketing efforts during 2023, according to LinkedIn. Don’t squander that investment with lackluster site copy. Partnering with skilled copywriters during your next website development project can ensure your content makes meaningful connections with visitors so they become customers for life. Remember, compelling copy lays the foundation for online success. When you need help elevating your website, we are here to help. Reach out to Rebuild today to learn more about all of our digital marketing services and how they may benefit your business.
