The world of digital marketing is ever-growing and at times can seem complex. Understanding all of the details that go into a successful digital marketing campaign can be overwhelming. This is why many businesses turn to a marketing agency for help. These professionals can take your brand, and create actionable campaigns that make a big impact on your overall business goals. One of the ways they can accomplish this is by keeping a close eye on KPIs, or Key Performance Indicators. According to Gitnux, in the United States, digital marketing efforts such as email marketing have an estimated ROI of 4,300%. This is a huge return on investment. Let’s look at a few significant KPIs that a marketing agency might use to evaluate campaigns for their clients.
Impressions
Impressions are valuable in the digital marketing landscape. Impressions signify the number of times your ad or content is displayed. Even if it doesn’t get a click, getting your message or brand in front of your audience is really the foundation of digital marketing. Although this KPI can’t tell you how many people are engaging with your content, it does create the foundation of understanding how effective a certain type of content or a certain platform is for getting information in front of an audience, and that always helps boost brand awareness in the long run.
Search Engine Rankings
Search engine rankings are another vital KPI that you’ll want your marketing agency to monitor. Your site’s search engine ranking will appear at the top of search engine results pages. This is often referred to as SERPs. When individuals search for a keyword or phrase, a search engine will produce results. These results are not random, in fact, they are ranked via a very sophisticated algorithm. Tapping into this algorithm is a service that a quality marketing agency can assist you with.
A business wants to be high in the SERPs. Ranking number one through five is an excellent place to be because that means potential customers will see your site listed first when they are searching for products or services. The algorithm awards high-ranking status to sites that are operating according to specific standards. These standards apply to the organization of the site, security, and quality of content. A marketing agency can help hit these standards to achieve better ranking in the SERPs.
Click-Through Rate
Another important type of KPI that you should have monitored will be the click-through rate. This is a formula that will inform you as to how many people are engaging with the content that is coming in front of them. This will be a percentage, but it can help inform you as to which types of content perform best. It can also help inform you on what times of day posting content is more effective, as well as which platforms are more effective. If you’d like to learn more about digital marketing and KPIs for your business goals, please contact us today. We’ll be happy to answer any questions you may have about our services.
