Health Care Marketing

This article was originally published on The Huffington Post Blog. Advertising in the health care industry is a tricky trade. From regulations to patient loyalty, it’s difficult to structure a unique campaign that entices new patients. While there is no one-solution-fits-all answer, there are some basic rules that all health care offices should understand when … Continued

Who Needs to Invest in Content Marketing?

This article was originally published on The Huffington Post Blog. Consumers fast-forward through TV commercials, turn the page on print ads, and skip over pre-roll videos on YouTube. They change the channel on radio ads, are too distracted to notice billboards, and have become so proficient at surfing the web that they can tune out … Continued

How to Best Market on Facebook for Free

This article was originally published on The Huffington Post Blog. A dozen years into its remarkable run, Facebook continues to amaze. Once restricted to college kids for the primary uses of picking up girls, sharing political views and “poking” their friends, the social media platform is now available to people of all ages, all over … Continued

What Does Local Marketing Mean?

This article was originally published on The Huffington Post Blog. You just opened up a vintage clothing store in Detroit. You’re on a shoestring budget and can only afford to advertise in one market. Which one are you going to choose? The answer is pretty obvious: Detroit. After all, when’s the last time you saw … Continued

Results vs. Creativity: Which Approach Should Your Business Take?

This article was originally published on The Huffington Post Blog. Every company needs a vision. From organizational hierarchy to employee culture, most major decisions should be informed by the overarching vision that the business owner cultivates. One of the decisions that should fall in line with the overall vision of your company is your marketing … Continued

Is your website working?

This article was first published on The Huffington Post Blog In an earlier blog, we covered the importance of Google Analytics as it relates to your website. Google Analytics holds the power to strengthen your marketing strategy in a number of ways, chief among them helping businesses determine the effectiveness of their websites. “Is my … Continued

How to Get Started With Google Analytics

This article was originally published on The Huffington Post Blog If you own a business, chances are you’ve heard of Google Analytics. Maybe you even know a thing or two about it. That’s because Google Analytics holds the key to your entire digital marketing strategy. From gauging website efficacy to unlocking demographical information about your … Continued

Is Bad PR Good PR?

This article was originally published on The Huffington Post Blog. In many ways, business is a popularity content. Companies invest heavily in public relations teams for that very reason. They recognize that their relevance in the marketplace is only as great as the number of people who notice they exist. While attention leads to customers, … Continued

Is Social Media Marketing Still Relevant?

This article was originally published on The Huffington Post Blog. Since the advent of social media, brands have been scrambling for ways to engage fans and monetize from their expressed fandom. More than one billion people are on Facebook, the world’s most popular social media platform, while billions of others are on Twitter, Instagram, YouTube, … Continued

Basic Tips to Transform Your Website’s SEO

This article was originally published on The Huffington Post Blog. SEO is one of those terms that people throw around without knowing much about. Sure, most business owners know that SEO helps drive traffic to their websites via search engines. But how does SEO work? How much does it cost? And does your business really … Continued