Adventures in Austin: The Michigan House at SXSW

A few weeks ago, Rebuild was a proud sponsor of The Michigan House at the South by Southwest Festival (SXSW) in Austin, TX for the first time. This mission of the Michigan House is to provide a forum for Michigan based companies to reach an international audience. SXSW brings together creative, entrepreneurial and business minds … Continued

From Halloween to Ho-Ho-ho: What about November?

The Halloween hangover is upon us, figuratively of course. While candy and spooky decorations are on heavy discount, the elephant in the room must be addressed. November does not get considered in the minds of consumers, aside from Black Friday. It is interesting how a whole month seems to be in the way of the … Continued

DeAngelis Downlow: Radiolab Smarty Plants, Big Data, and more

What I’m listening to: Taking Avatar’s “everything is connected” mantra to task with “Smarty Plants” This might be the best 30 mins of your time you’ll spend this month, well, outside of your favorite streaming show. WNYC’s Radiolab hosts challenge listeners and themselves with this question: Do you need a brain to sense the world around … Continued

Rebuild’s Ultimate Guide to the Holidays in the D

This holiday season, Rebuild Group has a gift for you: a list of 10 awesome, under-the-radar events happening in Detroit this month. Detroit is buzzing with so much activity these days that it’s hard to know what’s even being offered, much less experience it all. That’s where Rebuild comes in. We scoured the city for … Continued

B2B and B2C: A Tale of Two Strategies

This post was originally published on The HuffPost Blog. “It was the best of times, it was the worst of times, it was the age of consumers, it was the age of businesses.” Many marketers will argue that Business-to-Consumer (B2C) marketing is more emotional than Business-to-Business (B2B), but in fact, a B2B purchasing decision is … Continued

How to Turn Loyal Customers into Brand Promoters

When it comes to long-lasting success for your brand, converting sales shouldn’t be your only benchmark. Maintaining loyal customers and converting them into advocates for your brand is an essential part of a thriving business. In fact, businesses with a large proportion of repeat customers have a revenue approximately 50% higher than related businesses with … Continued

Crisis Management on Social Media

United Airlines has been having a really tough 2017. By now you’re probably sick of hearing United Airlines’ name in the news. In the past month, two separate incidents have jumped off of Twitter and into the nightly news, prompting more questions than answers about United’s business practices. Notably, the way in which United’s social … Continued

Harmonizing Your Multi-Channel Campaign

When it comes to walking today’s potential consumers through the purchasing journey, it is no longer a luxury to meet them at different points along the way…it is a necessity. In 2012, Mashable reported that 72% of consumers prefer a marketing approach that is integrated across multiple channels. This percentage is certain to rise among … Continued

Where Have All the Print Pieces Gone?

This post was originally published on The Huffington Post Blog. A slice of today’s marketing landscape may seem like a washed-out snapshot of apps and microsites. What appears to be an industry devoid of print-piece campaigns is far from reality. We simply notice print less because most print-oriented strategies are not properly paired with digital … Continued