How Digital Assistants Are Already Impacting SEO

They can look up movie times and tell you the weather. They can forecast your commute and order you a pizza. They can set your alarm and read you the news. They can even provide murder clues. Digital assistants like Amazon Echo and Google Home are the latest trend in consumer electronics — and with … Continued

Lessons From Shake Shack’s Small-Business Strategy

Say what you want about the Motor City, but there’s no denying this: we have the burger game on lock. From Corktown to Greektown, mouthwatering burger joints pepper the city like park benches. There’s Green Dot Stables, Mercury Burger & Bar and Wahlburgers. Townhouse, Jolly Pumpkin and Gold Cash Gold. Sliders, cheeseburgers and patty melts. … Continued

Signs Your Website Isn’t Working

This post was originally published on The Huffington Post Blog. Think back to the last time you visited a new store. What was the first thing you noticed? And how did it make you feel? Were you overwhelmed by all of the aisles and shelves? Were you entranced by the ambiance? Were you pleased by … Continued

We are no longer Rebuild Nation…

Dear Clients, Colleagues and Friends, It started with a single client and a singular vision. It’s amazing how far we’ve come. Rebuild Nation was established four years ago in a part of Midtown Detroit that reflected the values of our agency and ideals of our clients; visionary leaders from various industries who were bonded by a … Continued

Should Your Company Pokémon Go Or Go Home?

This article was originally published on The Huffington Post Blog. Pokémon Go has swept the universe in ways that not even its most optimistic developers could have fathomed. Since launching on July 6, the mobile game has amassed more than 30 million downloads, shattering records as brands try to figure out how to monetize from … Continued

Health Care Marketing

This article was originally published on The Huffington Post Blog. Advertising in the health care industry is a tricky trade. From regulations to patient loyalty, it’s difficult to structure a unique campaign that entices new patients. While there is no one-solution-fits-all answer, there are some basic rules that all health care offices should understand when … Continued

Who Needs to Invest in Content Marketing?

This article was originally published on The Huffington Post Blog. Consumers fast-forward through TV commercials, turn the page on print ads, and skip over pre-roll videos on YouTube. They change the channel on radio ads, are too distracted to notice billboards, and have become so proficient at surfing the web that they can tune out … Continued

How to Best Market on Facebook for Free

This article was originally published on The Huffington Post Blog. A dozen years into its remarkable run, Facebook continues to amaze. Once restricted to college kids for the primary uses of picking up girls, sharing political views and “poking” their friends, the social media platform is now available to people of all ages, all over … Continued

What Does Local Marketing Mean?

This article was originally published on The Huffington Post Blog. You just opened up a vintage clothing store in Detroit. You’re on a shoestring budget and can only afford to advertise in one market. Which one are you going to choose? The answer is pretty obvious: Detroit. After all, when’s the last time you saw … Continued