SOCIALLY INFUSED CONTENT MARKETING
DOES YOUR BRAND HAVE A SELF-CENTERED APPROACH TO SOCIAL?
Many brands are frequently posting in the social space, but honestly, they’re not connecting. These brands typically don’t lack content to post (in fact, many post frequently). The issue is they’re doing Brand Out content. A brand out approach focuses primarily on what your brand is doing – it is self-centered content.
Our approach is to convert clients to a Customer Out approach, which is a customer-centric view of your brand. To do this, we mine social conversations to uncover social hooks which drive content development, and ultimately brand relevance.
Do you want to learn more? Read on.
IS YOUR BRAND MOVING AT THE SPEED OF CONVERSATION?
DOES THAT QUESTION FREAK YOU OUT? IT SHOULD.
We believe brands need to move with the ever-shifting social conversations. This is the idea behind our Content Sprint. This video provides an overview of the approach.
SO WHAT’S IN A CONTENT SPRINT?
We’re glad you asked. The following are the four parts to a Content Sprint.
Digital Ethnography is social listening on steroids. It combines social listening, consumer psychology and category knowledge to uncover insights.
Social Infusion is the brainstorming of ideas, content, and experiences to convey a relatable truth to create an emotive expression that will resonate.
Conversational Intercept is about distributing content into the social path of your target. This includes organic placement, paid placement, and influencer engagement.
Content Optimization is understanding that content is fluid and must be constantly adjusted based on the conversational landscape. This is actively analyzing content and then infusing insights into the next sprint.
There’s a lot of thought and effort in a Content Sprint, but don’t let that fool you. We call it a sprint for a reason – it is designed for speed. We complete the first sprint in two weeks.
ARE YOU READY TO SPRINT?
Bottom line, a Content Sprint powers your content marketing. So, if you want to move at the speed of conversation, give us a call, we would love to talk about possibilities with your brand.
In our initial meeting, we will discuss different conversational territories where your brand can expand its relevance.
Give Steve DeAngelis a call at (855) 725-3628 ext. 714.
DIGITAL ETHNOGRAPHY EXAMPLES
The following are a few conversational threads we’ve uncovered using digital ethnography.
My Back Age
Chronic pain is a category with many threads. Some threads are expected, while others are a wonderful expression of how people feel. My Back Age is an example of how people describe their back age relative to their chronical age.
THE CREDIT SCORE CLUB
Financial threads tend to be about advice, however, there are a few that can be celebratory. There is a FICO sub-thread where people are talking score pertaining to getting into “The Club.” “The Club” normally is related to someone attaining, or trying to attain, a credit score of 700 or 800.
GAMIFYING MY MPG
For some people, MPG is more than a stat it’s a challenge. There is an entertaining thread about drivers meeting or exceeding their personal best MPG.