In this April edition, a faster-paced episode that we’re dubbing “Speedworthie” we take a closer look at the viral sensation “St. Louis Style” that also managed to rope in Panera Bread in all the fun.
The tweet that started it all:
Today I introduced my coworkers to the St Louis secret of ordering bagels bread sliced. It was a hit! pic.twitter.com/XNGbljtpYz
— Alek Krautmann (@AlekKrautmann) March 26, 2019
And then the brands jumped in…
— PHILADELPHIA (@LoveMyPhilly) March 28, 2019
Today we’re eating our cookies St. Louis style❗ pic.twitter.com/P8SjWRrHDX
— Chips Ahoy! (@ChipsAhoy) March 27, 2019
Panera interjects to steer the conversation.
Panera St. Louis style pic.twitter.com/nT3GrqqEkV
— Panera Bread (@panerabread) March 28, 2019
— Tess Yocom (@TessYocom) March 27, 2019
This is a great example of user generated content involving a brand name going viral. As a brand, how can you turn a joke or unexpected event into a positive? We think Panera did a pretty good job with this one.
We also looked at some of the memorable 2019 April Fools Day pranks from brands across social media. @HeinzUK was a definite stand out. They announced a new flavored Mayonnaise in partnership with Cadbury Creme Eggs. Yum?
Most played this off as a disgusting joke until Heinz announced… they would actually be making it. The mayo was available at a holiday popup earlier this month:
Our team were in East London to film the @HeinzUK & Cadbury collaboration for Heinz Creme Egg Mayo.
The Heinz team are serving fresh waffles & visitors can help themselves to #HeinzCremeEggMayo from a giant billboard.
Get yourself down to try it, this might be your only chance! pic.twitter.com/D5dWIi9cl8
— Jungle Creations (@JungleCreations) April 12, 2019
Finally, UPS successfully landed its first drone delivery contract- a first of its kind… and the highly anticipated “Impossible” Whopper rollout thats going on at Burger King (starting in St. Louis of all places!) We discuss all of this and more in the 8th installment of Feedworthie!
For future episodes, you can subscribe by searching “Feedworthie” in your favorite player or simply click one of the following links to launch in your podcast app of choice: iTunes, PocketCasts, Spotify, Anchor, Overcast, RadioPublic, Breaker, Google Podcasts and Stitcher.
- 0:00 – Introduction
- 1:20 – Brand Pranks from April Fools Day
- 8:30 – #Bagelgate / St. Louis Style
- 14:20 – UPS Wins on Drone Delivery
- 19:10 – The Impossible Burger hits BK
- 26:40 – Fast Foodworthie
- 30:15 – Outro & Final Words
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