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Marketing Podcast

When everyone has a hot take, nobody does.

Our takes aren't just hot, they buck the norm.

It’s too easy to call something good or bad. It’s also a waste of time. We don’t want to waste your time, so we won’t. What matters is whether or not marketing efforts breaks through, for better or worse, and why. The following is our take on what’s break through. If you agree please comment publicly. If you disagree, give us a call.

Episode 008

Serving it up St. Louis Style!

In this April edition, a faster-paced episode that we’re dubbing “Speedworthie” we take a closer look at the viral sensation “St. Louis Style” that also managed to rope in Panera Bread in all the fun. The tweet that started it all: And then the brands jumped in… Panera interjects to steer the conversation. This is … Continued

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Episode 007

BK takes on KFC and why the Sephora App is so addicting (or so we hear).

What a month! We’re back unwrapping Burger King’s new Grilled Chicken Sandwich- which recently took on KFC in a battle of the fast food chicken sandwiches. We’ll even taste test the sandwich (in-studio) so you don’t have to! We’re also looking at the highly addicting Sephora app and its Beauty Insider loyalty program, are you … Continued

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Episode 005

New Years Resolutions, Pre-Super Bowl Buzz and Wendy's #NationalRoastDay

In this episode, the guys cure their holiday hangovers and take a look at which weight-loss programs have been generating the most chatter and take advantage of the cyclical health-related resolution buzz. We look at what people are actually saying about Capital One’s approach to driving foot traffic to its retail locations, dubbed the “Capital … Continued

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Milwaukee Junction Building in Detroit Gets New Life

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