With over 300 million active users, Twitter continues to become popular among consumers. And while 29% of millenials are on Twitter, 23% of adults in the United States use Twitter too, which means it is important for brands to have an active presence on the social network.
But there is more to tweeting than just posting a shortened version of your Facebook status. Over 500 million tweets are sent each day, which means its increasingly important for your tweets to entice followers to engage with you. Here are a few of our best practices for increasing engagement in your tweets.
That doesn’t mean just sharing your Instagram post to Twitter via a link. It means attaching a picture as well. When users scroll through their feed, they are much more likely to interact with a tweet that has an image attached. Tweets with images receive 18% more clicks, 89% more favorites, and 150% more retweets than those without images.
Four more years. pic.twitter.com/bAJE6Vom
— Barack Obama (@BarackObama) November 7, 2012
We’ve all heard the elementary school adage of ‘Keep It Simple Stupid’, but with Twitter, we need to ‘Keep It Short and Sweet”. Twitter already limits tweets to 140 characters, even less if you include an image or a link, so it’s important that you say what you need to while utilizing the fewest characters possible.
One could change the world with one hundred and forty characters. — Jack (@jack) February 9, 2007
Hashtags are a staple of Twitter. So much so that other social networks like Facebook, Instagram, and Google+ all copied that idea and implemented them into their own services. Using a hashtag the right way can help get your tweet in front of the people who are most likely to engage with it. But be careful, tweets with more than three hashtags receive significantly lower engagement.
Start with a resolution. Make it a way of life. How will you #makeitcount?
— Nike (@Nike) January 4, 2013
Don’t forget about Links!
With only 140 characters, it’s almost impossible to say everything that you need to in one tweet. And no one likes to read multiple tweets so that they can understand a full thought. Instead, post a short headline, with a link where the reader can find more information.
Using the shock factor is key to getting your followers to click through a link. Don’t be afraid to use startling statistics to encourage people to learn more. Forcing your followers to think about what you said is the best way to get them to click through to your website.
If you’re a woman over 18, you’re nearly three times more likely to play video games than are boys under 17 http://to.pbs.org/jQVhOz
— MediaShift (@MediaShiftOrg) June 27, 2011
The most important thing on Twitter, STAY RELEVANT. No one likes to read the tweets of someone that is well behind the curve. Staying relevant and talking about trending topics is the best way to increase your engagement. Used in conjunction with these other 5 tips, you’re well on your way increasing your Twitter engagement!