Going Mobile — Google’s New Search Criteria

Google currently sits on the Iron Throne of smartphone Internet searches, Forrester Research estimates that 86% of smartphone searches are done through Google, and so when they decide to make a change it has the potential to affect all of us.

Starting Tuesday, April 21st, 2015, Google is updating their search algorithm. Website rankings on Google will shift on mobile devices in order to favor sites that are “mobile-friendly”. This change, which was announced in February, will affect searches in all languages, but only mobile searches; computer and tablet Google searches will see no changes. While some news outlets are terming this “Mobilegeddon”, if you’re a tech-savvy business owner you don’t have too much to worry about.

Let’s look at the ‘why’ first. Google is making this shift in an attempt to create a more mobile-friendly web experience. More and more Internet use is ‘Going Mobile’. 60% of Internet traffic is on smartphones and the number is rising! No longer is content the end-all-be-all for Google’s rankings, but user experience is beginning to dictate where a site will rank.

This shift has the potential to affect millions of businesses across the country, although small businesses with low-end websites are most certainly going to be affected the most. The question all good business owners should be asking about now is, “How does this affect me?”

Well, if you’re website is responsive or you have a mobile-version of your website, then you will see no negative impact from this change. In fact, you might see a few more clicks coming to your site since your business will potentially be moving up in Google’s search rankings. If your business’ website is not mobile-friendly then you will potentially see some drop off in clicks and in your Google ranking. If you’re not sure if your website is mobile-friendly click here and find out.

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