Hospitality Marketing Case Studies
Creating “Win-Win” Experiences
Successful digital experiences create a “win-win” value exchange between the brand and customer.At the core of successful digital marketing is the art of experiential design. This empathetic design approach creates “win-win” experiences by creating a value exchange between the brand and target. This mature digital discipline can also be applied to more brand touchpoints, creating a stronger brand value proposition.
Treetops Resorts has been a Rebuild client for three years. From the beginning of our engagement, we used travel planner desires to drive not only the digital solution, but also the experience at the resort. Rebuild worked with the client to go from an anchor activity (e.g. golf, skiing) to a layered experience (e.g. Golftoberfest, Winter FamJam), combining multiple resort activities to create value from check-in to check-out.
Michigan Science Center
We recently engaged Michigan Science Center in designing a new online experience. The recommended digital solution transcended online and extended into the guest experience at the center. The enhanced experience prompted the guest to access online content to accentuate the exhibit experience. Secondly, the experience was “gamified” through exhibit questions. A child would earn Mi Sci badges redeemable for prizes at the Discovery Store.