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Our Jamming Playbook

Let's get uncomfortable

We jam based on Lady Gaga, Robin Williams, Stephen King and more. No, you can’t meet them. Sorry about that. We don’t have their agents’ numbers. However, we find their stories are inspiring. Inspiration on how they overcome writer’s block or gave a great performance. Inspiration we put into our Jamming Playbook. It works so well, we thought we should share it with everyone… for free.

Brainstorming to generate great ideas is an Art not just an exercise.

The art of jamming is reliant on several factors: people, environment and collaborative methods. The Jamming Playbook is designed to help people get out of their comfort zone and stimulate their creative juices.

At Rebuild, we are always trying to find better ways to Jam. Over the years we studied artists in the entertainment industry to understand the methods they used to be great at their craft. When we found a worthwhile method, we tried it, and if it worked well we added it to our playbook. There are currently twenty-two methods in the Jamming Playbook and three methods featured below.

Guitars being held up in the air in front of painted brick wall.

Featured Playbooks

The Lady Gaga

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Method:

The Lady Gaga

Hook:

Pop-up Brainstorming

Background:

Lady Gaga has made impromptu concerts a bit of a habit. Whether she’s jamming with a local artist after a sell-out concert or making cameos at the Rainbow Room, she truly enjoys the stage. In this method, the team jams in the midst of the experience.

Exercise:

The team jams in a relevant brand location using the surroundings as stimulus for ideas. Another option pulls the patron in to be a part of the jam session.

The Dustin Hoffman

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Method:

The Dustin Hoffman

Hook:

Live the Life of Your Target

Background:

Dustin Hoffman is known for immersing himself in the life of his character. From Marathon to Kramer vs. Kramer to Rain Man, Hoffman finds ways to become the character he’s portraying. This method is about being the target and walking a few miles in their shoes.

Exercise:

As prep for the session, participants play the role of the target in a relevant experience. In doing so, each participant can use the first-hand experience as fodder for the jam session.

The Wilco

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Method:

The Wilco

Hook:

Take a Surreal Approach

Background:

While on the road, Wilco would participate in an old surrealist word game called exquisite corpse. A typewriter would be set up in the back of the bus, and whenever someone felt like it, they could go back and type a sentence. The one rule: you could only see the sentence typed by the person before you. The rest were kept covered.

Exercise:

The facilitator ensures the participants can only see the last phrase written. One method to accomplish this is to use index cards. Each participant writes the previous phrase on the front, adds their idea on the back, and shows only the back of the card to the next participant.

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We are continuously finding better ways to jam. We share the latest and greatest in our Jamming newsletter. If you are interested, join our email list.

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