Flame Furnace > Rebuild
A Journey to $20M in Five Years
Flame Furnace, a long-standing HVAC service provider with 75 years of service history, partnered with Rebuild on a transformational journey from a $12 million a year business to exceeding $20 million in 2022.
Rebuild can not only make brands matter more…
we can make them worth more.
Campaign Development
Creative Services
Digital Marketing & SEO
Marketing Analytics
Media Planning & Buying
Website Development
65%
Revenue Increase
Flame Furnace achieved a remarkable 65% increase in revenue over five years, moving from $12 million to over $20 million annually.
17%
Total Jobs Increase
Average job revenue saw a substantial rise from $365.57 in 2017 to $514.11 in 2021, marking a 41% increase.
26%
Customer Increase
Rebuild helped Flame Furnace expanded its customer base with a 26% increase in new customers.
40%
Of New Customers
40% of all new customers in 2021 were attributable to effective marketing strategies.
Insight-driven Marketing Campaigns
Flame Furnace launched the “Noises” campaign, aimed at breaking through industry noise and enhancing brand visibility.
Sophisticated Lead Generation Strategy
Implemented a comprehensive lead generation approach incorporating paid search, Google Local Services, and inbound geo-targeting. Strategies included weather-triggered campaigns tailored to HVAC needs.
Paid Search
Google Local Services
Inbound Geo-Targeting
Weather Triggered
Seasonal Promotional Campaigns
Introduced repeatable promotional-lead seasonal campaigns to stimulate customer demand during slower months. Utilized FOMO (Fear of Missing Out) tactics by offering time-sensitive pricing discounts.
Social Media Engagement
Ran always-on social media ads focusing on relatable content related to weather extremes, resonating with customer experiences.
Data Driven Operations
Integrated ServiceTitan for real-time monitoring of leads, customer acquisition metrics, and booked jobs, enabling agile decision-making
Workforce Development Initiatives
Collaborated to establish Flame University, an academy dedicated to attracting and training new service technicians, ensuring a skilled workforce to meet growing service demands.
Results
Flame Furnace’s strategic initiatives not only drove substantial revenue growth but also enhanced brand reputation and operational efficiency. Flame Furnace successfully navigated from a “David vs. Goliath” narrative to becoming an acquisition-ready industry leader. Flame Furnace’s journey from a $12 million business to exceeding $20 million exemplifies how Rebuild can not only make brands matter more… we can make them worth more.