4 Ways an Advertising Agency Can Uplift Your Business

As a small business owner, it’s crucial that you make smart investing decisions for your business. This definitely includes your marketing decisions. LinkedIn reports that business owners usually invest an average of 9.1% of their company’s revenue in marketing efforts as of 2023. Your marketing will impact many other areas of your business and profitability. Let’s look at how hiring an advertising agency can benefit your business.

1. Save Time

Just because you’re good at running your business, doesn’t necessarily mean you’re good at marketing. Marketing requires a specific skill set and professionals have the skills and the resources to assist business owners to make the most of different marketing techniques. Although it’s possible to undertake your marketing efforts on your own, that’s just more time and more tasks that you’ll need to devote your energy to. This is the energy you could be funneling into running your business.

2. Specialized Knowledge and Skills

The professionals that are working at an advertising agency spend their time perfecting their craft. They have time invested in learning about the best practices and up-to-date technology to be used to market effectively. This is their career. When you hire an advertising agency, you’ll get the benefit of all of their specialized skills and years of experience.

3. Access to New Marketing Techniques

While you’re busy running your business, the world of marketing is ever-changing. Marketing professionals spend their time learning about these changes and leveraging these changes for their clients. SEO strategy, re-targeting, UX design, and analytical insights are just a few aspects that, when smartly executed, will take your business far.

4. Increase Online Traffic

The foundation of your modern marketing approach needs to include a website. This will be crucial to your overall marketing approach. A website is the first touch point many customers will experience with your business, so it’s very important that you have a professional leverage your digital assets to use for the purpose of online traffic to your site. Assets such as social media outlets can be used for this.

These are just a few of the benefits of consulting an advertising agency for your small business. If you’re looking for professionals to help you with your marketing efforts, please contact Rebuild today.