The world of marketing continues to be an ever-evolving landscape. Years ago, marketing centered around billboard, radio, and television ads. Today, digital marketing is the name of the game. According to Gitnux, 77% of small businesses use social media platforms for customer service, marketing, and sales. Data analytics play a crucial role in modern marketing. Let’s take a look at what they can do to help your business.
Determining Patterns
Marketing agencies use data analytics to determine patterns. For example, they may see that many people leave a website after stumbling upon a specific page. This means the marketing agency must employ efforts to increase engagement on that page or encourage users to keep clicking on the website. A call to action at the bottom of the page can be helpful.
Increasing Engagement
Analytical tools let page owners and marketing experts see several vital details about how users interact with a page. They can see when a person clicks on a button, how far down the page the user scrolls, and even if the person leaves quickly after landing. This lets them use specific methods to engage users that they know work.
Personalized Targeting
Data analytics involves obtaining key information about website users. Marketing experts and page owners can see how many males and females visit the website and how long they stay. They can also see demographic information like which city they’re searching from. This information helps you find out the audience you should be targeting.
Visitor Device Usage
Analytical tools also let you know what devices people use to visit your website. Most people don’t use a desktop computer anymore. However, there are still people who do. You can determine whether you need more mobile optimization based on how quickly they leave your site when using their phone. This information can help you ensure visitors have a positive user experience.
Customer Experience
These insights combine to help you create an excellent user experience. You can ensure users have more micro-information pieces they enjoy, such as GIFs or videos. Your bounce rate will tell you how quickly visitors leave your page, ensuring you can make it more delightful for them. A positive customer experience increases customer loyalty and helps increase revenue.
Marketing agencies have years of experience using the latest analytical tools to help you see the desired results. We offer marketing services, SEO, and more. Contact us today to learn how we can help you.
