Our brief was to make this brand matter with a new brand identity and messaging architecture that showcased the life-changing results they achieved. The global rebrand included working with 30+ key stakeholders including martial arts therapists, employees, teachers, and child life specialists who work in [and out of] hospitals with the families. The effort led to large fundraising from high-profile donors. This has allowed them to invest with us to build scaling tech around the Sensei through the use of AI/ML. Paving the way for the Heroes Circle to achieve its goal of serving 1 Million children around the world.