Clip & Rip Campaign

Founded in Brooklyn, New York in 1961, Starborn Industries, Inc. is a national fastener products distributor and one of the largest importers in the USA for drywall screws. In the Fall of 2023, they made the decision to finally produce a Universal Hidden Deck Clip product that would vastly improve the speed and ease with which a contractor could build a deck. REBUILD was tapped to help introduce this new product to the world (Clip&Rip™). Work that included everything from the brand name and visual identity to packaging and convention space design, culminated with a go-to-market campaign.